The Elf Louise Christmas Project started with a single letter to Santa and one simple goal in mind… to share the magic of Christmas with a child in need. So many children don’t understand why they don’t receive presents from Santa. They don’t understand that their families simply cannot afford gifts. Yet, they still write to Santa because they believe! When Santa arrives at the door, no one asks, “Who sent you?” The children know that one day, he will come.

That’s what Elf Louise is about. Everything we do comes down to that one moment when we positively affect a child’s life. Each child is special, and two gifts are hand-picked for each one. When we give, we do it from the heart. That’s what the spirit of Christmas is all about.